Merseyside Digital Development

St Helens e-Business Seminar : Website Optimisation and PPC May 8, 2007

Date: 09 May 2007
Location: Hilton St Helens Hotel

Part 1

Discover the secrets of getting top rankings on Google and other search engines. This session will show you powerful tools and how to use them to out- compete your on line competitors. With 250 million searches conducted in the UK alone – getting top rankings is one of the most cost effective ways of getting new business. You will come away with:-
- Knowing how to strategically select the right keywords and phrases to attract the right traffic
- Understanding how to use some web based tools to analyse your current search engine performance
- Understanding some web based tools to allow you to select the best keywords and phrases
- Knowledge of the best practice process to search engine optimisation
- Knowing how to structure the metadata in your site for top performance
- Being aware of the issues involved in producing keyword rich content and how to write effective copy for your site
- A framework to help you develop your optimisation plan and the associated process for getting links from directories and other important sites.

Part 2

Learn how to use the fastest growing marketing method on the internet to bring in new business.

Pay per Click advertising is changing the way small businesses develop business on the web. For the first time the playing field between major companies and small businesses has been levelled.

You will come away with:-

- Knowledge to identify the best key phrases to drive targeted traffic to your site
- Understanding how to use the ‘keyword assistant’ tool and the ‘view bids’ tool to identify the best key phrases for your business
- Understand the ‘best practice process’ to success in pay per click
- Awareness of the 3 critical stages to bring targeted traffic to your site
- How to structure you ads for maximum performance
- How to construct ‘landing pages’ to convert visitors to customer and how to monitor your results
- Learn of some great small business success stories

There is a charge of £10 for St Helens Chamber members and £15 for non members. You can book online to attend this event by clicking here